⌚Prediction: The Dress Watch Boom of 2024!

Watch News

The Year of The Dress Watch - What Does 2024 Hold?

It’s not crazy to say that 2023 was the year of the sports watch, with countless revivals and debuts in the style dominating the release rotation. However, with an avalanche of dress watches quietly gathering momentum, 2024 looks more and more like the year of the dress watch.

Certain timepieces have set the scene for this prediction, with the Chopard L.U.C 1860 Salmon Dial, Grand Seiko’s SBGY026, and the Rolex Perpetual 1908 making lasting and exciting impressions across the board. Dress watches aren’t as serious as they used to be, balancing the fine line between upper-cut minimalism and the everyday-wear aesthetic with more success than ever.

Our opinion… if you’re looking to add a dress piece to your collection, wait. More brands will follow this lead, especially if Rolex is getting involved. In just a few months, we suspect brands to be releasing some beautifully designed dress pieces for 2024!

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Nivada Grenchen’s New Antarctic is a Winner

Way back in 1955, the American Navy took a trip to the Antarctic (presumably to get a head start on the cold plunge trend) and the watch they chose to rely on in the South Pole was the original Nivada Grenchen Antarctic.

The latest iteration of this unlikely tool watch is a faithful recreation of the vintage piece, with the same case dimensions (except it’s slightly thinner) and anti-shock/anti-magnetic features. In short, it’s an absolute workhorse in disguise. Powered by the Landeron L21 hand-wound movement and empowered by a solid steel case and simple, legible dial, there’s very little room for failure here. The Antarctic is the kind of watch that makes you wonder why other tool watches need to be so bulky and over-engineered - keeping it simple seems to be working pretty well for the small American firm.

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Watch Fact

The world’s most famous watch brand, one that’s synonymous with Swiss excellence, was originally based in London, before eventually migrating to Geneva!

3-Watch Collection

3 Watch Collection: Red, Green, and White Edition

Another Christmas has come and gone and if you’re like me, you struggled to find a watch to match the core colors of your holiday outfit. Let’s fix that, shall we? Here’s a trio of watches in the 3 most prominent Christmas colors.

Tag Heuer Carrera Red Dial (Sport watch) -  Limited to just 600 pieces, this red-faced Carrera chronograph is armed with the HEUER02 Automatic movement and will run you $6,750. It’s not blushing, it’s just happy to see you.

Jaeger LeCoultre Reverso Tribute Monoface Small Seconds (Dress watch) - Slim, sleek, and unapologetically green, few colorful watches blend in as effortlessly as this $10,600 Jaeger. Bonus points for being reversible.

Grand Seiko SBGA211 ‘Snowflake’ (Everyday watch) - There’s perhaps no better winter watch than Grand Seiko’s aptly-titled Snowflake. A Spring-Drive movement, detailed dial finish, and Zaratsu polishing, all for $6,200? No wonder these are so popular…

Total Collection Cost (USD): $23,550

Watch News Bites

Quick Bites

• The last MoonSwatch of the year is here and it’s definitely a seasonal pick!

• Glasshütte’s Original Senator Chronometer Tourbillon Limited Edition is the most ‘IDGAF’ tourbillon of 2023.

• Did Breguet just release the most subtly stylish watch of the decade??

• Modeling a watch on a legendary camera? Yeah, Leica’s latest ZM 1 is just as cool as it sounds.

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