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⌚The Craziest Acquisition in the Watch Industry!

We’re talking the Rolex x Bucherer buyout, Grand Seiko’s new releases, and more!

Welcome watch nerds

This is Watch Bites. This week, we’re talking the Rolex x Bucherer buyout, Grand Seiko’s new releases, and more! So check the time (and your wallet) and let’s get right into it!
🍿 6 min read

Here's what we got today:

  • Rolex’s game-changing buyout of Bucherer 💰️ 

  • IWC’s new, full-lume pilot watch

  • Oris releases an (almost) Ultra Deep 🌊 

  • Grand Seiko releases 2 new anniversary GMTs… and sells out 🇯🇵 

The numbers above represent market trends in secondhand watch prices. The “Price“ column represents the average secondhand price for the top 30 watches of each brand.

Watch News

Rolex’s MASSIVE Step Into Retail - Acquires Bucherer Retailer

Rolex just made a ground-breaking deal to acquire global retailer, the Bucherer Group, which owns both Bucherer and Tourneau retail stores. Given that Bucherer and Rolex have been working together for over a century, it’s understandable why Bucherer accounts for the largest single portion of Rolex and Tudor sales in the world - a pie that Rolex obviously wants a bigger piece of (~32% to be exact). This is a massive step for the horological juggernaut, who has limited experience in the game of retail sales. With that said, there’s a lot of skepticism about the deal.

It’s easy to see this going bad for Rolex. Will this move alienate other retail outlets, who previously saw Rolex as a supplier rather than a competitor? What about the other brands that are sold in Bucherer stores? A conflict of interest arising?

Want to know our prediction? Bucherer sales drop significantly over the next 2-3 years as conflict with other brands emerge… Watch this space!

Oris Shoots For The Ocean Floor With It’s New 4000M Diver!

The new AquisPro 4000m is a whole lot of watch. At 49.5mm wide and 23.4mm thick, it makes watches you thought were big look dainty. It adds up though - in order to reach their deepest depth yet, Oris had to throw everything at their new diver, which was recently unveiled as part of Geneva Watch Days. Photographers there presumably had to take a few steps back to fit the whole watch in the frame.

Size aside, this thing is impossible to kill, with a solid build made up of a titanium case, a hardy rubber strap, and a titanium clasp. Oris’s Caliber 400 is also impressive - an automatic movement that runs at 4Hz with 120 hours of power reserve. Is it the deepest watch money can buy? No, but it’s the deepest watch that $6,200 can buy!

Grand Seiko Celebrates Its 25th Anniversary With Panache

Japan’s most illustrious luxury watchmaker just celebrated its 25th anniversary by releasing two very exciting GMT tickers, the SBGM253 and the more sporty SBGJ275. As part of the Elegance collection, the SBGM253 is more-or-less a dress watch with daily-wear appeal thanks to its electric blue dial and simple design. In contrast, the SBGJ275 has a striking sapphire bezel and one-of-one dial texture, meant to represent the cloudy skies as seen above Grand Seiko’s Northern Japanese factory. Both watches are fueled by automatic, hi-beat movements from the 9S series. Strangely, these aren’t spring drive calibers but they’re the next best thing, for sure. If you can’t decide, go for the SBGJ275 - there are plenty of Grand Seiko that look a bit too similar to the SBGM if you ask us.

Watch Fact

Some of you might not be surprised to find out that the iconic AP Royal Oak and Patek Philippe’s famous Nautilus were designed by the same designer: Gérald Genta. What a champ!

3-Watch Collection

The Ultimate Collection (<5k Edition)

A sport, dress, and everyday watch for under $5,000? Impossible. Or not? This week, an ultra-affordable GMT, a minimal Tudor, and a casually charming Oris.

Oris Divers Sixty-Five 40mm (Sport watch) - The best thing about this Oris is how relaxed it feels. We prefer it on a strap and at this price, you’re getting fine Swiss engineering dressed in modern colors. For $2,250, what’s not to love?

Tudor 1926 39mm (Dress watch) - Unlike their internet-breaking Black Bay 58, Tudor’s 1926 flies right under the radar, despite being a seriously cool watch for just $2,100. It’s small, strong, and very classy. Suit up and try it out!

Seiko 5 Sports GMT (Everyday watch) - If you can find a more reliable GMT for this price ($475), we’ll eat it. Pick from three colors (but obviously, choose the all-black model) and marvel at how well this sub-$500 beast performs.

Total Cost: $4,825

Watch News Bites

Quick Bites

  • Set your speed with Laurent Ferrier’s new Sport Auto ‘70s design inspired by a vintage Porsche racer provides a breath of fresh air🏎💨

  • Bulgari redefines the Octo Finissimo again, this time in carbon fiber! Although no one asked for this, it’s got to be one of the year’s most unique watches!

  • IWC turns on the lights with a fully luminous dial developed with the help of actual fighter pilots, this is IWC’s brightest dial ever💡

  • Is another Moonswatch what the world needs? The hype train keeps rolling on Swatch and Omega’s industry-shaking collaboration 🌚

Pre-Owned Watch Deals

Watch Scout by Watch Bites


Rolex Sky Dweller ‘White Sky’ With Oyster Bracelet

  • Case: Stainless Steel & White Gold, 42mm

  • Condition: Pre-owned - good

  • Box & Papers: Box, no papers

Panerai Luminor GMT 1279

  • Case: Titanium, 42mm

  • Condition: Pre-owned - mint

  • Box & Papers: Included

Audemars Piguet Royal Oak 15450ST

  • Case: Stainless Steel 37mm

  • Condition: Pre-owned - mint

  • Box & Papers: Papers, no box

Watch Meme

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*Watch Bites does not provide financial advice. None of this is financial advice. This is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.!

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